October | 2013

Another Award

Hey, we kind of rock! We won an award of excellence from Graphic Design USA for our promo “Nice Rack, Nice Package”

Graphic Design-USA

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Pioneer Builds Brand Consistency On-Shelf
and Online

Pioneer Speaker Bar System Packaging
Pioneer Speaker Bar System website

JDA partnered with Pioneer Electronics to design their New SP-SB23W Speaker Bar System packaging. We then repurposed the package imagery to build content for their product page.

We also introduced the concept of SYNQY to Pioneer and they presented it to their dealers and it was a hit! This technology will let Pioneer manage their brand on 3rd party web sites. As we discussed the technology, they determined that the SYNQY would be a much more efficient way of distributing product information to their dealers. It also allows Pioneer to control their message using new and existing assets. JDA is in the process of working with Pioneer to roll out the program.

Pioneer branded Synqy on an example dealer website. Click the image to visit the demo-site and click the Pioneer Synqy.

When clicked, the synqy delivers Pioneer branded marketing content, video, and specs—without leaving the dealer’s site.

Pioneer SYNQY Demo Pioneer SYNQY Demo

Our New Web Site Launches!

One of the most difficult things to do is to create a web site for your own marketing agency. We have been refining and honing our positioning in this competitive market for quite some time. We have been consistent and focused in our message and to whom we target on social media.

We invite you to visit our site and explore all we have to offer. For example, if you think we only do packaging, check out what we have done in the online marketing arena. If you only think we know print, check out our POP and email marketing.

We also invite your comments and input.

JDA, Inc.

An Active Office is a Healthy and Productive Office

Charles Harnish

Dubbed the MTA Initiative (Move that Ass) at the office, we are all taking the lead from Charles our fabulous, and now very svelte, IT guru. Starting in June, Charles took his health seriously and went from 227lbs down to 195lbs. How did he do it? He made sensible diet changes. Fast food has been replaced with vegetables and lean protein. He cut out all “junk food” including cookies, candies and chips. He started to bike to work and take 45 minute walks during the day. Charles has motivated others on staff to join him on noon walks and biking to work. Thanks Charles!

JDA, Inc. Retail Ready Design™
444 W. Ocean Boulevard, Suite 1600, Long Beach, California 90802 Tel: 562.420.3000 Fax: 562.429.3000
eMail us at: info@jdainc.com

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