Lab Crafters Launches a New Corporate Website
Lab Crafters is a leading provider of comprehensive laboratory solutions for renowned pharmaceutical, life science, and medical research organizations worldwide.
JDA Invited on Board
One of our former clients was hired by Lab Crafters to lead the company’s marketing efforts. She called on JDA to assist. We have done several projects for Lab Crafters, but the website was the BIG project. Many people had to weigh in. Copy needed to be revamped and the look and feel had to be completely updated. Their site had not been updated in over 8 years.
New Homepage
Previous Homepage
Objectives for the Project
- Update design for the entire site to be more modern and appeal to the core audience.
Their existing site had a custom-built template which was very difficult to edit and add content to sections. We opted to use the Elementor visual website builder plug-in for WordPress. With its drag-and-drop capabilities, advanced widgets and ease-of-use, Elementor allowed us to easily customize and build pages faster than manual coding. Also, it makes editing the website much more efficient and allows for non-developers to make simple updates to the site, if needed.
- Highlight Lab Crafters point of differentiation from its competitors.
Lab Crafters has several product lines and a offers a wide range of services which makes them stand out among their competitors. I-FLEX is their most flexible laboratory furniture system, with their more traditional DIMENSION line as their alternate offering. Lab Crafters can outfit the entire lab from early planning and design assist to outfitting everything including lab benches, fume hoods, seating, and laboratory equipment. This fact was highlighted in the product section and also throughout the site.
- Provide easier navigation.
Lab Crafters previous site had a homepage that focused on the products. We took a different approach with their new site. The homepage provides an overview of each section. A reader can learn a little bit about Lab Crafters before they go to each section.
- Use animation to augment concepts.
Acting as a kit-of-parts, their I-FLEX system allows for customization and future reconfigurability. This means any lab can adapt to change. To illustrate this concept, we did a video that showed how an I-FLEX lab comes together.
Visit https://www.lab-crafters.com/i-flex-system/ to see it in action.
Karen Miller, VP of Marketing, had this to say about the website launch.
After consulting with JDA, we realized that the existing website would be difficult to edit due to the custom coding. Patty and team suggested starting from scratch. It was hard to hear, but it made sense and the timing fit perfectly with our re-branding.
As always, the team at JDA made the process smooth and painless. It was my first time taking on a website project from scratch, but JDA guided me through the process. Patty was my voice of reason as we had to make decisions throughout the project, and Charles was instrumental in collaborating with our IT team in New York to coordinate all the technical details and ultimate launch.
We have received great feedback on the site from customers, vendors, and our employees alike. |
